Demand for gadgets running on Google’s Android platform has surged and just last week, it was announced that the OS already has 72% of the global smartphone market share. Three out of four smartphones are now running on Android and experts say Google will continue taking a bite on Apple’s share as consumer continue to look for an innovative and low-cost alternative to the iPhone and even iPad devices running on the closed ecosystem of the iOS.
Google’s OS has been a key factor in the rise of smartphones since Android was introduced back in 2008. Apple’s hold on the tablet market has also been affected, with shares falling to 50% from 65%, as more Android devices gain tract. Experts point out to Android’s stretch across a variety of smartphone and tablet manufacturers which cover a large range of price points as key to its success.
Just last week, it was announced Samsung’s Galaxy S3 overtook the iPhone 4s as the world’s best selling smartphone, and the South Korean tech giant is just one of many companies launching devices on the Android platform. Google’s fast-paced innovation has also been hurting Apple, as Android benefits from its open source platform, allowing users to freely improve the OS, providing crucial insights to Google along the way, and delivering the necessary feedback for constant innovation. On the other hand, Apple has been very tight in controlling its products’ software and hardware.