Demand for gadgets running on Google’s Android platform has surged and just last week, it was announced that the OS already has 72% of the global smartphone market share. Three out of four smartphones are now running on Android and experts say Google will continue taking a bite on Apple’s share as consumer continue to look for an innovative and low-cost alternative to the iPhone and even iPad devices running on the closed ecosystem of the iOS.
Google’s OS has been a key factor in the rise of smartphones since Android was introduced back in 2008. Apple’s hold on the tablet market has also been affected, with shares falling to 50% from 65%, as more Android devices gain tract. Experts point out to Android’s stretch across a variety of smartphone and tablet manufacturers which cover a large range of price points as key to its success.
Just last week, it was announced Samsung’s Galaxy S3 overtook the iPhone 4s as the world’s best selling smartphone, and the South Korean tech giant is just one of many companies launching devices on the Android platform. Google’s fast-paced innovation has also been hurting Apple, as Android benefits from its open source platform, allowing users to freely improve the OS, providing crucial insights to Google along the way, and delivering the necessary feedback for constant innovation. On the other hand, Apple has been very tight in controlling its products’ software and hardware.
According to Gartner Inc, sales of smartphone and tablet computers will surpass the one billion mark by 2013, as sales for 2012 are already making its way to 821 million. The technology research and advisory firm said that they expect sales of smart device to be around 1.2 billion by next year.
Carolina Milanesi, research vice president at Gartner, explained that although these smart devices will not replace the desktop computers, more consumers especially businesses, will embrace the technology and look into strategies that will maximize the use of the said devices, making them even more ubiquitous.
The Stamford-based research firm also forecasted that “two-thirds of the mobile workforce” will own a smartphone by 2016. Milanesi notes that tablets will also be more pronounced as a business tool, with over 13 million already in used this year. By 2016, the numbers are expected to rise to 53 million.
Android-devices would still take a lion’s share of the smartphone market in the coming years. Gartner estimates that by 2016, 56% of smartphones used in Europe and North America will be Android-based. Google is challenging tech-giant Apple with its more open smartphone eco-system which is winning more customers.
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October has turned out to be a pretty busy month for many tech companies, with product launches right and left. After introducing the iPhone 5, Apple also took the time last week to debut the iPad mini. Microsoft also launched the new Windows 8 operating system, and along with, a number of new devices – including an upgraded Windows 8-based smartphone, and the Surface tablet – that will work with the latest ecosystem. Samsung, despite losing a billion dollar patent-infringement case to Apple, is already prepared to launch the Galaxy S4 a mere months after it debuted the S3.
Now, Internet-giant Google is ready to take its turn in the spotlight. Although the company has cancelled the event in New York City where it planned to launch its new devices due to Hurricane Sandy, it also announced the arrival of a new Nexus smartphone, and tablet. Google said the latest devices will be using the Android 4.2 operating system more popularly known as Jelly Bean.
According to Google, the 4.7-inch Nexus smartphone was built in partnership with LG. Aside from running on the latest Android OS, the Nexus 4 smartphone is also equipped with a new keyboard, as well as wireless charging features. The device also features Miracast – a wireless streaming technology which allows the device to stream movies directly to HD TV’s.
On the other hand, the Nexus 10 tablet, which was made with Samsung, features the highest resolution for a tablet yet at 2560-by-1600 pixel. Equipped with a 5MP rear camera and a 1.9 MP front camera, the Nexus 10 runs on dual-core Cortex-A15 processor, and gives nine hours of video playback, and 500 hours of standby time.
Price range for the Nexus smartphone is $299 for the 8GB version and $349 for 16GB. The Nexus 10 tablet on the other hand will cost $399 for the 16GB version and $499 for the 32GB version.